Study On Entry Mode Of Zhejiang Redwood Textile Co.,'s Transnational Operation In Southeast Asian

Along with the acceleration of economic globalization and infiltration,each country economy and industry,industrial cooperation between more closely,for the transnational operation between various enterprises gradually become a kind of widespread economic activity.For the textile and clothing industry is one of the important industry in China,the outside world,foreign multinational management is the need of The Times,is also the industry to participate in the competition between countries must go through the way.Execute their international business,the top issue facing the textile enterprises in our country is the entry mode choice,the choice of entry mode is influenced by many factors,and affect the enterprise in the long-term development of investor and production plan.This paper on the basic situation of zhejiang redwood textile co.,LTD.Made in this paper,analysis the redwoods in zhejiang textile co.,LTD.The motives of transnational operation mainly has two aspects:implement transnational operation,disperse investment risk;The use of the preferential policy of host country,integrating resources of southeast Asian nations.In this paper,after analysis on the current status of textile and garment industry in our country do the basic,for clothing enterprises to export trade situation in our country and our country clothing enterprise described how the foreign direct investment,the southeast Asian countries,analyzes the advantages and disadvantages of textile and garment industry status quo of mainly from southeast Asia,geographical environment,preferential policies,the internationalisation of the renminbi is analyzed.Later in this paper,on the basis of the four kinds of oriented motivation to redwood textile co.,LTD.,zhejiang province into the model were analyzed,and the end by the government,industry,enterprise three levels to explore their respective measures and means,should be taken to promote the strategy of clothing enterprises going out.In this paper,after analysis on the current status of textile and garment industry in our country do the basic,for clothing enterprises to export trade situation in our country and our country clothing enterprise described how the foreign direct investment,the southeast Asian countries,analyzes the advantages and disadvantages of textile and garment industry status quo of mainly from southeast Asia,geographical environment,preferential policies,the internationalisation of the renminbi is analyzed.Later in this paper,on the basis of the four kinds of oriented motivation to redwood textile co.,LTD.,zhejiang province into the model were analyzed,and the end by the government,industry,enterprise three levels to explore their respective measures and means,should be taken to promote the strategy of clothing enterprises going out.