China Mobile Communications Corporation Shaoyang Branch Business Bata Of Experience Marketing Research

In the current case, the development of mobile communication is very fast, thecapacity and quality of the data has the new requirements, In this case, in order tooccupyplace,Shaoyang City, China Mobile Communications branch in the field ofdata services have to meet this challenge, the implementation of the strategictransformation of experience in marketing is the marketing strategy is an importantpart.Communication market status of Shaoyang City, Hunan carried out a detailedanalysis and divided its data services market, user requirements, and the ShaoyangCity business competitive situation of the market data were analyzed by usingSWOT analysis, identify the China Mobile Communications Shaoyang branch is theplace of origin as well as the strategic objectives, and ultimately implementexperiential marketing strategies and specific strategies.Through the implementation of experiential marketing strategy, not only canhelp China Mobile Shaoyang City branch can get more customers to enhance theirprofits, and also be able to shape a good brand image. Shaoyang City branch uniqueadvantages will be better to play in the process of experiential marketing, which canalso be follow-up to carry out the business to provide a better foundation.