The Development Strategy Of The TL Road Designing Company

After more than 20years of opening up and reform, China's cause of road travel has developed greatly, and infrastructure construction of road traffic has made significant improvement, which lays favorable foundation for the rapid development of China's economy. Looking forward to the futurity, China's cause of road traffic shoulder heavy responsibility. With the world economy massifying, internationalization intensifying and rapid progress of science and technology, the huge market of road engineering must face fierce competition, which offers opportunity and challenge as well.Firstly, this article systematically elaborated the correlation theories of strategic management, through profound elaborate theoretically. In order to find the theory basis for formulate enterprise's developmental strategy,the article deepened to strategic management understanding. Secondly, the article introduced the TL highway design company's survey and the present situation, the main existent questions, analyzed the primary cause of the question which profoundly has had. And it has been clear about enterprise's superiority and trouble. Through inner and outer environment analysis with emphasis on macroscopical environment. We hope to know the enviroment, chance and challenge that the enterprise faced. Finally, the article was to formulate the TL highway design company's total development strategic target, and it explained the guiding ideology, the principle, the total strategic target basis of formulating total development strategic target, according to the content of developed the total strategic target . It has formulated functions strategy on talented person value, technical innovation, market competition, design unified body and multiplex development and so on several aspects. it elaborated the function strategy content, the formulation reason and the achieved goal in detail.At the same time, for safeguard the effective implementation of developmental strategy, it unioned enterprise actual situation, formulated specifically the feasible safeguard measure, to safeguard the formulation the strategic effective implementation, for achieving the anticipated goal.This article applies the modern enterprise strategy management theory in the enterprise strategic research practice, it has the practical significance to the TL highway design company's long-term development.To promote the state-owned enterprise's deepened reform, to promotes the small and medium-sized enterprise long-term development, it has the important guiding sense and the reference value.