The Research On Business Model Of Road Transportation In China

Road transportation as an important component of the transportation which is a basic industry has played an important role in the development of the national economy. Over the years of reform and opening up, China's road transportation industry has made considerable development, transport contradiction between supply and demand obtains the preliminary alleviation and road transport market mechanism has been initially established, the level of service has improved greatly, but compared China's economic development and social progress and civilization to the requirements, there are still large gaps. The current market players still exist,"many,smalls,cattered,chaotic", the passenger and freight business model still exist many problems, These problems has seriously hampered China's road transportation industry healthy and orderly development. In view of this, this paper studied the road passenger and freight transportation business model , as the important means to keep the road passenger transportation market order, ensure the transportation and production safety, and reasonably organize road transportation business, and then promote the healthy development of the road transportation.This paper first analyzed the operating environment of road transportation industry, the regulation of the industry status quo, and the operation of road transportation enterprises of the present situation, pointed the main problems that faced by road transportation industry and transportation enterprises. Secondly it analyzed the road transportation business model from the passenger transportation and freight transportation. This paper pointed the appropriate road freight transportation business model. On the road freight transportation business model analysis, to the fundamental distinction and ties of the "linked business" and "franchise", it proposed the franchising model to standardize the management of the "linked business", so that we can wipe out its drawbacks and give it a reasonable play role. And it analyzed the feasibility of the franchising model. At last it pointed the conditions and attentions that road freight business should have when they adopt the franchising business model.