Study On Influence Factors About Road Passenger Transportation Service Quality And Its Improvement Measures

Road passenger transportation is one of the most important mass transportation tools in China. Its speed and convenience compensate making it the favorite mode of transportation for many people. With the development of politic and economic of China, it has also developed in the business of Road passenger transportation in recently twenty years. However, Poor Service is one of the problems which representing in the business of Road passenger transportation. Accordingly, what the government department and Road passenger transportation operator concern on is how to improve service quality and transportation circumstance for attracting more passenger, what the consumer concern is how to gain the satisfactory consume quality. Well then, seek ask for the reason of the problem induce and bring forward the measure of improvement is the major content of this paper.The thesis gives priority to the service quality of Road passenger transportation in China and takes three steps in the researching as follows.Firstly, proceeding with presentation the definition and theory to the service and service quality of the specialist and scholar, summing-up the characteristic of the Road passenger transportation service, and introducing the opinion of the passenger apperceiving service quality in the Road passenger transportation service.Secondly, combine the characteristic of the Road passenger transportation service in China, look for the major influence factors which lead to the pool quality problem.Thirdly, in allusion to the major influence factor, combine the characters of Road passenger transportation in chain, putting forward the improving measures.