Research On Qingdao Real Estate Industry Organization Based On SCP

Qingdao real estate industry is being in the fast development time. However, at present, the market is mechanism not reasonably; the government macroeconomic regulation and control system is not perfect; market achievements and present is low. Next, the house price continues high, also causes the public welfare to receive the harm. The present paper, in the real estate industry profession characteristic analysis foundation, elaborated the industrial organization optimizes to the real estate industry development function. Then, the real estate industry in Qingdao city life cycle stage was determined. The present paper, based on the SCP model, embarks from the real diagnosis, to market mechanism, the enterprise behavior and market achievements has carried on the analysis. Market type is many monopolies, but the Qingdao each region market type is the oligopoly. Qingdao certainly does not have the so-called excessively competition. Is further standard along with the Qingdao real estate market, the Qingdao real estate market will be able further to concentrate. The Qingdao real estate enterprise through the monopoly fixed price, the price discrimination, matches the sale and so on ,the price behavior maximization profit, becomes "price decision"; At the same time, through together seeks, the organization merge product difference and so on, the non- price competition behavior strengthens the market force, the attenuated competition, obtains the excess profit. We can see the present real estate industry because of the market mechanism is unreasonable, caused the Qingdao real estate enterprise's market monopoly behavior, and created the final outcome was Qingdao real estate industry real profit margin higher, at the same time ,the resources disposition efficiency is low. Finally, with other local real estate industry organization comparative analyses foundations, to the question and the insufficiency which existed in Qingdao real estate industry, the present paper, from strengthens the government the macroeconomic regulation to organization ability, propose the corresponding optimized way.