Study On The Development Strategy Of Machinery Research Institute Of TPCC Of Sinopec Group

With the background of market economy, the thesis introduce the universal theory and technique of strategy management , the characteristics of strategy management of SMEs (small and medium enterprises),and the opportunity of seashore new development area,the relevant policies of promoting development of Tianjin Petrochemical Corp. Guided by the theory of strategy analysis, the thesis has analyzed both the external environment and internal environment of Machinery Research Institute of Tianjin Petrochemical Corp. (hereinafter MRI) profoundly and systematically, clarified the advantages and disadvantages of MRI and the opportunities and challenges that MRI is facing, and thus established the foundation for formulating the development strategy of MRI. Based on strategy analysis, the thesis has not only put forward the functional strategies for MRI, such as development strategy, human resource strategy, business development strategy, technical progress strategy and corporate culture strategy, and formulated the future five-year development programming, also tabled a proposal of strategy implementation.