The Market Research Of Benzene About SBCPSC

Marketing is foundation that the company realizes operation goal and key factor of company success, which seems particularly outstanding in the developed market economy country. Drawing lessons from the foreign advanced marketing idea and combining the theory with reality, the text proceeds with market survey of pure benzene first and analyzes state of pure benzene in respects such as produce, consumption, imports and exports, market share, downstream products development, price influence factor etc. by using a large number of data in systematically. At the same time, combining characteristic of Sinopec Beijing chemical products sales company , the text analyzes company's domestic and foreign environment of company and advantage and inferior position of company and the chance and threaten in detail by using SWOT method . On this basis, the text has put forward the concrete marketing tactics of sales of pure benzene of Sinopec Beijing chemical products sales company in the price fixing, channel, products, service, brand and training .In recent years, domestic and international pure benzene production capacity is expanding fast. China chemical product market opens constantly and the import duty is reduced year by year. The competition from world is larger and larger in pressure. All those undoubtedly propose the new challenge to the sale of domestic pure benzene and the sale of pure benzene is severe day by day. This text put forward marketing tactics of sales of pure benzene of Sinopec Beijing Chemical Products Sales Company by analyzing market of pure benzene systematically. And according to the request of marketing tactics, company will dispose resources of pure benzene and adjust sales policy, implement the training plan and realize the goal of marketing of the company. Author hopes that the analytical method can have sure reference meanings to other product. Author hopes that the text is helpful for Sinopec Beijing chemical products sales company to raise whole marketing level t and strengthen whole competitiveness.