| The 21st century is new economic epoch, and same situation facing to an enterprise is new epoch of marketing, sales and strategy, and in which exists so many changes and unknown factors. The key point is to set down marketing, sales and strategy when enterprise hopes to through increasing their competition ability and facing to those unknown and levity in the market.China Petroleum Chemical Industry Lubricating Oil Company has also come through historical vicissitude in the past years, and their product named"Great Wall"lubricating oil and brand has famed in China. The market share of lubricating oil's output has reached even over 1/3 of total output of lubricating grease association of China. Especially, China Petroleum Chemical Industry Lubricating Oil Company Tianjin Branch has been become the number one lubricating oil factory either product output or sales quantity.The enterprise has developed until today just because of its long product history and refulgence in the past, so that it will face challenge that is more serious at the present. For increasing competition ability of the enterprise, this dissertation has researched to the marketing, sales and strategy of China Petroleum Chemical Industry Lubricating Oil Company Tianjin BranchThe dissertation through the aspect of enterprise development either strategy, market, channel, services or enterprise culture, etc. to research and take those Modern marketing and sales theory, Strategy management theory, Enterprise competitor theory, Marketing force theory and Brand conformity theory,etc. as basis. The dissertation analyzed the internal or external environment of China Petroleum Chemical Industry Lubricating Oil Company Tianjin Branch, also plus advantage or disadvantage, chance and threaten, etc. and also give out marketing strategy, and do hope it can be bring active reference and extra add-value to the development of China Petroleum Chemical Industry Lubricating Oil Company Tianjin Branch next step. |
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