Study On Channel Governance In Closed-loop Supply Chains

Channels is the delivery channels in the closed-loop supply chains, products in closed-loop supply chains are delivered from the suppliers to the final consumers through the distribution channels, and then EOL (end of life) products are recycled through reverse channels. The closed-loop supply chains are very complicated systems, the uncertainty makes system vulnerability to increase. In the closed-loop supply chain systems, the supply and demand are uncertain, and the system is complex. The channels become more uncertain, and the optimized goals are enlarged. Still the inter supply and demand are unbalance. Because each channel members belong to different economies, the channels' interests are different, and then the channel conflict will come out. All kinds of channel conflicts will lead to the frangibility of the closed-loop supply chains, and channel frangibility will cause the chain fracture. The purpose of channel governance is to resolve channel conflict, reducing the frangible factors of the closed-loop supply chain, making the operation more smoothly. Therefore the research of closed-loop supply chain's channel governance has the practical significance.In the first chapter, the research background and the significance are introduced. The channel conflict connotation, channel conflict coordination and the supply chain governance theories are analyzed in the second chapter. In the third chapter, the distribution channels frangibility and tack-back channels frangibility in the closed-loop supply chains are analyzed, and the closed-loop supply chains channel conflict reasonable conflict territory is analyzed. In the fourth chapter game theory, credit management and incentive mechanism are used in the closed-loop supply chain distribution channels to analyze the supply chain frangibility, and carrying out the corresponding strategy. Distribution channels in the supply chains are divided into domestic channels and export channels. Domestic distributions are focus on the governance of distributors in different supply chains. According to the global supply chain characteristics, the global supply chain distribution channels contract model is built. According to the closed-loop supply chains tack-back channel's transaction characteristic, the bilateral governance structure of closed-loop supply chain tack-back channel and the "Three-dimensional integrated" governance system are proposed in the fifth chapter. At the same time, reverse flows in the closed-loop supply chain are analyzed, three types of tack-back models are discussed, Third Party Take - back, Retail Take - back and Manufacturing Take - back. This paper analyzes and compares three models and obtains some elementary conclusions. There may be various frangibility factors in the models, the control strategies are carried out, making the take-back channels smoothly. Profit function is established, considering the product loss rate. In the sixth chapter, bidirectional channel integration and channel construction are analyzed. In the seventh chapter, the case of GOME Electrical Appliances closed-loop supply chains is illustrated our conclusions. The frangibility of distribution channels and tack-back channels is analyzed. Finally, the distribution channel contract government and strategic alliance strategy are proposed.