The Application Of HR Marketing In Performance Appraisal Reform Of After Sales Engineers In A Company

Today, Human Resources Management is getting more & more attention. However, phenomenons such as Human Resources Managers don't understand company business & strategic plans; Human Resources solutions can't solve staff related problems; there are more administrative commands than effective communications in Human Resources Management implementation; line managers are perfunctory to Human Resources Management, etc. are often seen.How to solve it? This essay does research on Human Resources Management from "marketing" point of view. All service provided by Human Resources Department to attract, retain, motivate and develop Human Resources to achieve company targets is defined as product. This essay explains the value of Human Resources Management Marketing in Human Resources Management implementation. The customers of Human Resources Management marketing are divided into 3 types. One is the company. One is staff of the company. Another is external staff, which refers to those who will join the company in the future. In chapter 2, how to improve recruiting efficiency by external marketing is described. In chapter 3, 3 layers of internal marking product and its implementation in Human Resources Management are discussed. In chapter 4, the practice of Human Resources Management marketing in performance appraisal reform of service engineer in A company is stated to verify the its positive & effective results. In chapter 5, summary of the value of Human Resources Management marketing and new requirements for Human Resources Managers are also concluded.