Discussing About Developing Private Banking Business In Our Country

Private bank business is a series of advanced financial service which aims for the rich. According to "Fortune Report of Asian-Pacific" of Merrill Lynch Group and Cap Gemini in 2006, in China there are 320,000 rich people who posses of $1600 billion and the figure is still increasing. With the continuous increase of rich people, the need for fortune remains and fortune increase is increasing, too. With the wake of their sense of financing, the development of private bank business becomes the certain choice for the commercial bank. The private bank business with its high productiveness is surely a field which the foreign capital banks will fight for. And private bank business has more than 400 years history in the western advanced countries, so the foreign capital bank has undoubted advantage in human resources, products and other many aspects. China will completely open financial market in 2008. To face strong competitors, the commercial banks can only win with speeding to develop the private bank business.The first chapter of the article expatiates the concept of private bank and private bank business, it also mentions the character of private bank business; the second chapter analyzes the actuality, character and development trend of western private bank business. It gives advice and alert to the development of China private bank business; the third chapter expatiates the actuality of China commercial bank business, analyzes the necessity of development of private bank business, and makes a special effort to expatiate the advantage and obstacle of China commercial bank in developing private bank business; the fourth chapter raises a private bank business service system accord with China's actual conditions. The fourth chapter raises a private bank business service system which is accord with China's actual conditions. The system is on the basis of the center-radiation team service and supported by diversity products and service. It has standardization service process and ability to develop customer resources from multi-channel by working closely and sharing resources during different department. To clear away obstacles to the development of the private banking business, the commercial bank should speed up product and service innovation via third-party cooperation; speed up the training of private bank customer manger and expert group set-up; accelerate fortune management business development; perfect customers relationship management system; strengthen construct of risk control system, improve price-fixing ability, with the use of multi-aspect selling strategy, speed up the development of E-bank business, boost the development of private bank business; view from the government, the government should provide good financial environment for the private bank business development, speed up the set-up of related private bank business legislation, set up personal credit system as soon as possible, strengthen the financial intendance, lead customers the idea of compensable consumption , provide good policy environment for private bank business development; view from the society, the society should lead the public set up correct investing and financing idea via society consensus, provide good exterior environment to private bank business development.