| Textile industry is the supporting industry of Chinese economy. After joining WTO, china's textile industry speeded up its development and the testing market for textile and costume boomed unparalleledly. At the same time, with china's entry into WTO, abroad testing groups entered Chinese testing market for competition, thus, domestic textile and costume testing market was smoked with gunpowder. In future, majority of testing organizations will change into commercial organizations, which is a acknowledged truth, and at that time Chinese testing market will join international testing market completely.F testing institute is a third-party laboratory founded by government and doing testing work on textile and costume. At present, it is under the changing period of china's enterprise organization's management system. Facing the huge change raised from both inter and outer environment, F testing institute is confronted with the pressure of how to constitute new developing strategy to gain survive and development according to new environment.On the bases of my learning and understanding on enterprise's management theory, I selected some methods to settle problems and shortages appeared in F testing institute's strategic programming. The paper uses strategic programming theory, does analysis on the chances and threat also advantage s and disadvantages of inter and outer environment (SWOT analyze method) of F testing institute, and brings out relevant programming strategy. I raised the competent strategy from both aim focus and cost lead aspect separately by applying five-power model to analyze the industry competition level and combining the analysis on present and future status of industry construction. At the end of the paper, I emphasized that F testing institute shall pay special attention on improving customer service, upgrading brand reputation, valuing key staff's foster, creating learning style organization, and bucking for relevant strategy matched with the technology advantages. |
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