Business Model Of Internet Shopping And Successful Experience Of Taobao.com

Internet brought great effect to the traditional retail trade. Particularly, in these years, more and more people make deals through the World-Wide-Web like DangDang, JoYo, TaoBao, eBay, etc. The soaring "Internet Shopping" brought enormous benefit and convenience to the people, provided a new flat for carving out and produced a new "Network top class". So some top retail companies and brand producers are also looking for the opportunities to enter this attractive market in order to hold the front positions in the fierce competition.The article begins with "the origin of Internet shopping", compares the new shopping model with the traditional one and analyzes the characteristic and advantage of "internet shopping". Then the article chooses the shopping model which facing the ultimate consumer as the research object (B2C, C2C), deeply studies the C2C which occupy the biggest proportion of "internet shopping"on the aspect of its current situation and developing trend. Following, the article uses Professor Weng's theory—"Meso-Scopic Approach to Business Models", integrates with the contrast between the new industry chain and the old one, illuminates the reason why the C2C became the utter mainstream of "internet shopping" so fast. Meanwhile, the article point out the germ of C2C's puzzle on how to make money and its solving direction.Finally, the article uses the story of "Taobao" as an example because of its dramatic development. Through analyzing its developing track, summarize its winning key factors, the problem and challenge, which it faces. With reference to the advance experience in the developed market, the author hopes to point out the feasible profit-making model and methods for the C2C in the future.