The Business Model Study Of Shopping Mall In The Internet Environment

In the21st century, China’s retail industry there is a new bright spot, a set of shopping, entertainment, of leisure, cultural appreciation in one large integrated commercial form: Mall quietly rising in our country. Under the conditions of development of information technology, marketing, fierce competition among shopping centers, the traditional shopping mall business model began to change its business scope from the line of business and gradually extended to the line sync with the online business, shopping centers began to expand independent network business model, or through cooperation with a number of large-scale network services company, to seize the network market, the formation of020electricity provider model.Our first participation in the Internet shopping mall020mode comes Wanda companies. Wanda electricity supplier mainly engaged in the service business electricity supplier, electricity providers without concern entity, through life020service class service, Baidu and Tencent launched by the original platform integration Wanda Plaza, the hotel and resort business services.This article is for the Internet shopping mall business model environment to study, research from the Internet under the new environment, shopping centers and business models related concepts and theories begin, on the basis of the status quo for the macro environment and industry analysis on shopping centers, combined with consumer demand characteristics, to build a shopping center in the Internet environment, business model, and Wanda cooperation with Baidu evidence, detailed analysis of the advantages and disadvantages of shopping mall business model as well as measures to improve.