The Study On Some Problems Of "Changing Country-market Into Supermarket" In Xiamen

Currently, it is supermarket and country-market leads the key role in our food retail channel. The investigation indicates that the environment of our food safety is really austere. However, comparing with other sales channels of food, particularly the Country-market, the chained-Supermarket is the safest path in the loop of food retails.From 80's of last Century, the Country-market is the main area for residents of town to buy fresh food. It ever had borne important responsibilities in retail for our "Vegetable Basket Project". However, with gradual increase of people's income, the demand for auxiliary fresh food presents a trend of variety, multi-level and multiplicity. It requires it comfort in shopping environment, convenient in shopping time, variety of specifies, safe consumptive quality, competitive in service and price. Being a modern operation mode, the Fresh Supermarket is able to meet these requirements preferably. Hence, to implement the "Changing Country-market into Supermarket" (CCIS) is inevitable trend in the development of modern exchange."Changing Country-market into Supermarket" (CCIS) means rebuilding the Country-market in city as a Fresh Supermarket. The "CCIS" is an important policy in improving our "Vegetable Basket Project". "CCIS" is of various advantages, but it faces many difficulties during rebuilding. The Thesis summarizes the lessons in development stage and various modes of success and failure. By investigating the "CCIS" in Huli District and Xiamen, it also introduces in detail the main methods, progress and existing problems while they were pushing "CCIS". Through analyzing, it submits suggestions for improving "CCIS" in Xiamen particularly. The Thesis is of certain use of reference and consultation towards those cities which are implementing "CCIS", especially Xiamen.The Thesis has sever parts and the frame is as follows:Chapter One introduces the study background and thesis frame.Chapter Two introduces the current status of our food safety; by comparing the altitude of consumers towards the food safety in Supermarket and Country-market, the sales trend of fresh food is got primarily.Chapter Three introduces the historical function and existing problems in the development process of our country-market.Chapter Four introduces the advantages and difficulties in the development process of "CCIS" and various modes.Chapter Five introduces the circumstance of country-markets in Xiamen, the historical "CCIS" and current status of "CCIS" in Xiamen.Chapter Six particularly introduces the main doings of Huli District in pushing "CCIS".Chapter Seven is suggestions for "CCIS" for Xiamen government and dealers of fresh supermarket.