Research On Trans-Culture Advertisement Dissemination Of The Chinese Brand

In China's has obtained the considerable development after reform and open policy more than 20 years, but looked from the entire global market's angle, is actually at the obvious inferiority position. The Chinese Multinational corporation brand internationalization is being at the initial stage, it rises needs one batch of global brand. What is encouraging was China already had Haier, TCL, Gland Shi and so on Multinational corporation, started to unfold in the world economics stage. But, in and in various countries culture dissemination and exchange, because various countries' various nationalities' geographical position, the habits and customs, the history accumulate with the value idea difference, will have the cultural difference and the contradiction. The domestic some brands, integrate the foreign market truly with difficulty; Outstanding advertisement work which is approved by the majority people, successive years attends in the international advertisement sports event actually unusually to capture, Simultaneously what we can not but face is the Coca-Cola, MacDonald, Nike and so on a series of overseas brands seizes the domestic market on a large scale, As well as its represents the western culture also massively affects the Chinese young people thought and so on like this a series of the awkward reality. From this angle, Research Contemporary China brand Trans-Culture advertisement questions and so on dissemination cultural difference and dissemination strategy, Regarding breaks in the world market economy well the cultural barrier and the monopoly, promotes the Chinese Enterprise brand to compete the status rapid enhancement in the world economics, has the very vital practical significance.The full text take Trans-Culture advertisement dissemination theory as a foundation, has discussed the Trans-Culture advertisement dissemination connotation, the characteristic and the pattern, and analyzes our country brand Trans-Culture advertisement dissemination from microscopic and the macroscopic two stratification planes the present situation, the existence such as advertisement dissemination to lack the core value, to lack the international popularity, the marketing promotion method sole and so on question, Presents the Chinese brand Trans-Culture advertisement dissemination background comprehensively, has found the reality basis for the later word strategy analysis. The Chinese Multinational corporation needs to use for reference to a great extent, world giant multi-national brand Trans-Culture advertise- ment dissemination in Chinese market strategy, This article the system summarized its strategy operation foundation and the concrete technique in the typical advertisement case analysis's foundation, Has realized the theory and the practice union, and has induced the overseas brand to the Chinese brand Trans-Culture advertisement dissemination enlightenment.In perspective overseas brand after Chinese market advertisement strategy, The author studies in the predecessor in the foundation, the originality refines the Chinese brand Trans-Culture advertisement dissemination strategy: Namely gets rid of the self-reference standard limit strategy from our country brand to begin, implementati- on internationalization advertisement creativity; The standardized creativity, the loca- lization carry out; Adopts the appropriate demand way;Strategies and so on excava- tion culture general character,Has the practical significance to the Chinese brand Trans-Culture advertisement dissemination.