Clothing Brand Advertizing Dissemination Based On Different Cultural Linguistic Environment

Along with the development of economy globalization,the clothing brand starts to enter the global market generally.Under this kind of situation, as the information dissemination forerunner,the clothing brand advertizing faces with the dissemination challenge in different cultural region.The different region has the different cultural linguistic environment,this is the nascent state of the clothing brand globalization development.The culture infiltration and blend are the mutual function phenomena between the different cultures.Different cultures have common and different factors which has provided the prerequisite for the culture transmission and attraction,and in the clothing brand advertizing culture dissemination,these two factors have different characteristics and depend on each other.In the clothing brand advertizing dissemination,we may have the positive guidance, deepen and base on chinese traditional culture,look for the accurate localization,and through according to different needs ,seek the fusion,realize the effective dissemination.To research the topic concerning the clothing brand advertizing suitability under different linguistic environment,has the practical significance regarding the development of chinese national clothing brand in the globalization.This paper took the clothing brand advertizing culture globalization and the localization phenomenon as a background, analyzed the necessity and urgency for the national clothing brand to be able to survive and develop, studied the key factors and combined with the development case of LI-NING to get the factors and the development way that the internationalization clothing brand has.