The Research Of Market Competition Strategy For Huaihua Telecom Branch

Since the telecommunications reform since the establishment of China Mobile, China Telecom, China Netcom, China Unicom, China Railcom, China's Wei-six basic telecommunications operators after entering in 2003, six basic telecommunications operators to shape the competitive landscape, Telecommunications industry initially formed a different scale, different business enterprises of different ownerships compete with each other, complementary advantages and common development of the market. However, the actual competitive process, a single mode of competition in the telecommunications market, competition means identical, concentrated in a price war and interoperability barriers, have not yet entered service competition and innovation competition-led advanced stage; telecommunications enterprises operating competitive behaviour has not yet been fully market-oriented, Blind duplicate construction, extensive management, an endless stream of price competition, lack of innovation the driving force and pressure, in a disorderly and low levels of competition. Telecom operators, including price war between the use of improper means, such as competition, the telecommunications operator's sustained and healthy development of adverse effects.Especially the local network of China Telecom, pour in the face of the homogeneity and heterogeneity of the rival competition, it is necessary to maintain the existing stock of the customer, but also the development of new customers and business, competition and market operation encountered a lot of practical Problems, with the competition and means of a direct impact on the operator's overall competitive strategy and business development ideas.The article from the perspective of the local network, from the domestic telecommunications market and the telecommunications market in Huaihua City, the two aspects of the telecommunications branch of Huaihua City in which market competition environment, analyze its telecommunications Huaihua, the impact of competitive strategy formulation, and then combine the internal telecommunications Huaihua Resources, through the SWOT analysis model for telecommunications and Huaihua, a comparative analysis of competitors to determine Huaihua City Telecom subsidiaries in the industry's competitive advantage and competitive disadvantage and face the opportunities and threats, and Huaihua, the main telecommunications business with a competitor's business Comparative analysis, the telecom subsidiary of Huaihua City in the competition should be taken of differences in competitive strategy: customer focus, play to their advantages, comprehensive innovation, products, services, effective combination, the difference between the brand and product services (business ) Brand strategy, create sustainable competitive advantage, and strive to "ensure that the stock, activated incremental, incremental income," and consolidate the telecommunications market leading position in Huaihua, a comprehensive upgrade telecommunications networks in Huaihua value. On this basis, the telecommunications branch of Huaihua City for the establishment of a market-leading mechanism of synergy strategy, customer-focused service brand strategy, the major business and the multi-product bundling as the core brand products, such as the establishment of a strategic planning, And how to ensure that the competition strategy in place to implement the relevant security measures proposed.