The Research Of Enhancing The Core Competence Of Taiyuan RG Real Estate Company

The real estate industry, which is well-known as an everlasting sunrise industry, is the base of all economic activities. Renaissance in the 1980s, the Chinese real estate industry grows up in the 1990s, especially rapidly in the mid and later 1990s. Therefore, facing the fierce competition in the market, raising the core competence has become an urgent issue of RG company.Based on the theory of Core Competence, especially for real estate enterprises, this essay first analyzes the outer and inside environment, also with SWOT. Furthermore, Michael Porter's Value Chain Model is adopted for abstracting the elements of Core Competence for real estate enterprise. With the situation of RG, an analysis of existence and problems is made for five core competence in core recourses abstraction, management competence, customer value creation, learning ability and enterprise culture. Finally, the build up of core competence is made in six competences of core resources abstraction, human resources management, innovation, IT and culture for constant advantage.In this essay, quantitative evaluation through analysis of the company's core competence RG company's current situation is made to foster the competence of the core measures, and also to some extant, nurture the company's core competence that RG company roles.