Core Competence Of Real Estate Enterprises Based On Value-Chain Theory

The real estate industry is an important industry of the nation economy, the promotion and development of other related industries, the development of the national economy with a stable and long-term effects; with the international economic integration of land and move, shoot, linked to full implementation of the policy ,china's real estate market further, the real estate business is facing not only the main consumer market, the market supply and demand, consumer demand and the ever-changing macro-policy, but also faced with other enterprises and foreign consortia to enter the real estate market competition , the housing to the real estate business in a highly competitive market in long-term competitive advantage , build and enhance their core competitiveness has become the only way to survive and develop.House-purchasing will become rational with the development of market economy, some enterprises which don't possess the competitiveness condition will be eliminated by the market. In the face of uncertain future, real estate enterprises must be analyzed for the direction to pay attention to the cultivation of inherent key ability in experience and history originally, carry on new technology. New products, new market and even idea and implementation of new strategy constantly In order to cope with the future of the fierce market competition.For the above reasons, the author first introduced the paper studies the background, purpose and significance and the current status of the real estate industry and real estate businesses at the present stage the problems raised by raising the real estate business in one or several links in the value chain approach to to improve their core competitiveness, Then through the real estate business value chain based on the analysis to extract the real estate enterprise's core competitiveness and analyzes the elements of, Finally a suggestion to improve China's real estate enterprise's core competitiveness of the proposal and adoption of Vanke's case, the real estate business is how to enhance their core competitiveness in-depth study. In this paper, case study methods, the way empirical analysis of their conclusions in order to achieve their own core competitiveness of enterprises proposed elements for analysis.The author hopes that the real estate enterprise's core competitiveness of enterprises for the development of China's real estate to provide some useful suggestions to cope with fierce competition at this stage the real estate industry.