The Study On Core Competence Of Real Estate Enterprise

The core competence of corporation, which is essential in corporation's sustainable development and competitive advantage, has been becoming a new view and issue since 1990s. The theory of The Core Competence of the Corporation is a theoretical result due to the interaction of economics and management. It has been widely concerned by management theorists and practitioners. Chinese corporations should develop their strong core competence to meet the challenge of the international economic integration and WTO. The core competence of Chinese corporation has been in developing, say nothing of the Chinese real estate corporation.As the new increasing point of the national economy in our country, real estate industry develops continuously and healthily. As a result, real estate corporation which is part of real estate industry is brought prosperity. However, in the same time, no matter what external environment changing fast or corporation's developing requirement, which challenges real estate corporations. Consequently, in order to succeed in fierce competition, and set up its own advantage, real estate corporation, from the angle of strategy, should cultivate corporation's core competence.On the basis of strategic research theory of corporation's core competence, by analysis of recognizing core business and core competence, this thesis comes up with how to cultivate real estate corporation's core competence. This thesis consists of seven chapters. The first chapter introduces the research background, reasons and methods, domestic and oversea research; the second is fundamental theory of core competence, one is core competence and characteristic analysis, the other is major point and narration of core competence theory; the third chapter presents strategic research theory of core competence; the fourth chapter discusses the definition, characteristic and how to define of real estate core competence; based on the above discussion, the fifth chapter treats how to set up real estate corporation's core competence; the six chapter regarding J corporation as example, presents the corporation how to set up core competence. Through the above analysis, last chapter is the full conclusion of thesis and the research forecast part, today, the market economy is very active, the strategic formulation of real estate corporation must closely regard to the enterprise intrinsic and the external resources, pays great attention to raise core competence on the basis of resources.