A Study On Development Strategy Of China Railway X Group Co., Ltd.

Building industry,which is going to be one of the most important contributors to the development of society and economy,has become the pillar industries in China's economy.Since China's entry into the WTO, its building industry stepped into a rapid growth of "golden age".At the same time,its market pattern is changing dramatically and the competition is also getting tougher.Facing with opportunities and challenges,as a large construction enterprises with a long history,it is inevitable and necessary for China Railway X Group Co.,Ltd.to formulate a development strategy.Firstly,the paper simply introduces the development of building industry and China Railway X Group Co.,Ltd.,aiming for making a clear description of the subject and its background.Secondly,it analyzes in very great detail the external macro-environment of China Railway X Group Co.,Ltd.and the conditions in the industry by the Methods of PEST Analysis,Michael Porter's Five Forces Model and Domain Value Net Model.The paper summarizes the superiority and inferiority of China Railway X Group Co.,Ltd.as well as its opportunities and threats by using SWOT Synthetically Analysis Matrix combined with the internal resource and ability,so as to obtain the general direction of strategic choice.Then the whole enterprise overall strategy will be based on the anchors and the vision of the Group,including above analysis results,and with it the particular strategy implementation of career layer will be formulated according to the set-up,the human resources,the marketing,the technological development,the project management,the financial management,the information-based and so on.Finally,the security system of strategy implementation will be established under the development of corporate cultural and strategic assessment system,to fulfill the dynamic strategy management and implement it effectively.In the essay,scientific analysis tools are used to objectively and thoroughly analyse the external environment of the enterprise in establishment of the development strategy of China Railway X Group Co.,Ltd..And the component parts of building industry that China Railway X Group Co.,Ltd.belongs to are interpreted by trying Domain Value Net Model.Both the analysis results and the development strategy represent a useful effort not only for our Group but also for such construction enterprise.