Reserch On The Development Strategy Of China Railway Shanghai Engineering Group

With increasingly deepening of market-oriented and international reform in China, the construction market will be further opened. Construction enterprises in China will certainly face fiercer competition in the market environment, which brings development opportunities to the enterprises, but also poses a serious challenge to their development. This paper mainly focuses on that how Shanghai Civil Engineering Group Co., Ltd.of CREC gives full play to its strengths and overcomes weaknesses to seize rare opportunities of development for construction industry and meet the severe challenges.In the research, this paper has adopted modern enterprise’s management theory, and used PEST analysis tools and statistical analysis, etc. on the basis of access to a large number of literature information for system analysis on the macroeconomic environment and construction industry’s environment of enterprises. The analysis shows that with the continuous advance of industrialization, informatization, urbanization, marketization and internationalization, the infrastructure scale in China will still witness an increase and the economic globalization will make further progress. The economy in the coming period to maintain high growth will still have a potential, which has brought more opportunities for "Going-Out" of the construction industry. Therefore, the construction industry is still in an important period with strategic opportunities.However, since the construction companies are in an increasingly complex industry environment and customer needs are becoming increasingly diverse, the market competition in the construction industry becomes fiercer and more dynamic in the pattern. Meanwhile, the detailed analysis on the internal environment in this paper shows that Shanghai Civil Engineering Group Co., Ltd. of CREC has expertise and geographical advantages, but also has disadvantages such as lack of qualifications, unbalanced development of subsidiaries, and limited research and development capacity.Combined with analysis of internal and external environment of enterprises, the SWOT analytical statement is concluded and Vertical integration strategy are proposed for Shanghai Civil Engineering Group Co., Ltd. of CREC to achieve the overall goal of becoming one of the Top 10 modern enterprises in China Railway System with continuous expansion of development scale, steady growth of economic benefits, optimized industrial structure, more scientific management system, and richer life of the staff.And then, this paper has also proposed a business development strategy.In the end, the paper raises 10 safeguard measures to be taken for Shanghai Civil Engineering Group Co., Ltd. of CREC to implement its strategic development.