Development Strategy Of China Railway Construction Engineering Group Co., Ltd.

Currently, the construction industry as a pillar industry of China’s national economic development, as a role in national economic development has become increasingly prominent. The Railway Construction Engineering Group faced with great opportunities and challenges, it is to be researched and solved for the RCEG that how to reposition themselves to promote enterprise reform and development, strategic positioning which is mainly engaged in housing construction.China Railway Construction Engineering Group Co., Ltd. has experienced the development of60years; thus it has certain advantages in the industry. Facing the increasingly competitive international and domestic construction market, enterprises are confronted with more opportunities and challenges, many problems are deep-seated that requires furthering the reform, optimizing the structure, strategic guidance, strengthening the implementation, in order to adapt to the needs.In this paper, China Railway Construction Engineering Group’s corporate status has been described the necessity of the Group’s development strategy research has also been elaborated. According to the modern strategic management theory, with the SWOT analysis model, the China Railway Construction Engineering Group is exposed to the strengths, weaknesses, opportunities and threats in-depth analysis. The problems and shortages with the development of the enterprise turn up through Internal and external factors analysis. In the meanwhile, it provides a reference for business managers to get a comprehensive understanding of the industry status, corporate problems and corporate planning, reform and development so as to promote enterprise reform, sustainable development, management strategy provides specific ideas and measures. This thesis timely brings the current development trend of building enterprise information technology and green construction direction into the business strategy recommendations, to enrich the strategic theory of large construction companies and to promote its development in a large degree.This paper is divided into six chapters, the first chapter is the introduction which describes the background, purpose,significance of the study and the study’s methodology and framework; second chapter briefly describes the development of strategic management and common strategic analysis model; Chapter3carries out external environment analysis, including the macroeconomic environment, industry and competitive environment analysis; fourth chapter on the internal resource conditions SWOT analysis, pointing out the existing problems and shortcomings; fifth chapter of this article core content, a clear Railway construction Engineering Group’s development orientation, business strategy and direction; sixth chapter simply describes the guarantee of the implementation for the China Railway construction Engineering Group. Of course, this research work is simply a preliminary exploration that valuable information come forward, in order to promote the development of China Railway Construction Engineering Group strategic research work in depth.