Research On Development Strategy Of Haxing Paper Co. Ltd.

As one of the biggest toilet paper enterprises in Shannxi province ,Hanxing paper Co.Ltd located in the Lin Tong District of Xian , has to face up to the opportunities and challenges brought about by the varieties of internal and external situations. To be winner in the acute market competition, it must draw up its own development strategy to make full use of its advantages and avoid its disadvantages. The thesis has an important practical significance.Combined with the development of the domestic and international paper industry, analyzed the Hanxing's the management, advantage and disadvantage, Firstly,the thesis applies the basis theories an methods of company strategy management, lists the precise data, analyzes the Hanxing's internal resource management ability and the external simulation, compares the Hanxing's opportunity ,advantage , disadvantage and threat. Secondly, the paper draws up Hanxing's strategic direction, strategic position and the strategic object. Finally, the thesis proposes that the Hanxing's developing should be divided into three steps which are changing development step, gradually expanding development step and full-scale expanding development step. For each step, the unique emphasis is constructed.Adopted the data and multi-evaluation models, the thesis has a deep research on the development of the Hanxing paper Co.Ltd.. It is expected that it will be benefit to the Hanxing and be useful to other paper companies.