Research On Development Strategy Of Qingdao Haiwang Paper Co.Ltd.

As one of the biggest specialty paper enterprises in the industry of paper in China, Qingdao Haiwang Paper Co. Ltd. has to face up to the opportunities and challenges brought about by the varieties of internal and external environments , and draw up its strategy of development accordingly so as to be winner in the heated market competition. It has important practical significance for the research to this case.Applying the basic theories and methods of company strategy management, the thesis makes a systematic research to external opportunities & threats which the company confronts with and internal superiority & inferiority which it has. Based on the research, the company's general strategy and its strategy aims of year 2004 - 2008 are drawn up. To meet the needs of accomplishment, the thesis makes deep research in the following aspects respectively: marketing, manufacturing,HR managing, R&D and financial management. They not only have a direct guidance to the development of Qingdao Haiwang Paper Co. Ltd., but also have certain reference to other paper companies .