Digital Technology And The Development Of Exhibition Communication

Under the background of the revolution of human communication and the development of exhibition ,the thesis regarded the EXPO communication means as studying object and researched into the development rules of exhibition communication.In this thesis,the communication essence of exhibition was disclosed, and the phenomenon that the EXPO became the super media was discussed here through comparing the EXPO with ordinary exhibition, exhibition with other Medias. Thus, from the point view of communication, the EXPO has become the representative of exhibition and its course of development has become the miniature of human communication history.In the thesis , the exhibition was placed in the big field of vision of humanity communication and social development ,firstly recalled the progress which the EXPO's had made for hundreds of years and found that the development of exhibition industry and the evolution of communication means were promoted mutually. The progress of exhibition industry not only became the evolution history of communication, but also reflected the profound social change caused by changing of communication ways. Secondly, saw through the current situation of the EXPO development and pointed out digital technology made the EXPO become a cultural feast and visual banquet as well as improved the ability of exhibition communication. We can see, the exhibition industry plays more and more important roles in promoting the soft strength and building the image of the country.It's obvious that tremendous changes have taken place in the economic ,the politics, the education, the culture and the entertainment because of digital technology. Thirdly,forecasting its vista ,the thesis disclosed that the human communication experienced such an orbit, which started from'Tao'and returned to'Tao'.The way of communication also appeared the trend of extending to the'Tao'.On the basis of that ,the author made deep thought in exhibition industry of our country and proposed the four-dimensional exhibition pattern.This thesis is mainly divided into five parts.The first part is preface, which described the object of study, research background,methods,and purpose. The second part reviewed three development stages of the EXPO.The third part consists of two chapters, which started from digital revolution of exhibition communication ,looked into the profound significance that digital transmission technology brought to exhibition communication and development of society.The fourth part is chapter four, mode 'DIMT' was used to explore the future of the communication and the exhibition industry. On the basis of totally grasping the past,the present and the future of the human communication and the exhibition development ,the thesis drew some conclusions and proposed some suggestions to solve the problems in using the digital communications technology in exhibition industry of china.