China Exhibition Communication Situation And Development Strategy Study

All other countries and regions in the world between the multiple perspectives increasing exchanges, as modern social economic and cultural exchange, one of the important media platforms, exhibition has become the world many national economy, a new economic growth point. Convention for the exhibitors and visitors provide the ideal communication and exchange the platform, through this platform, about a new product or technology of information, and the transfer to the audience; The exhibitors also can be in a short time through the exhibition received plenty of audiences to the company and the product of feedback. In this process, the enterprise image, enterprise products will convey to the information such as the audience; The audience at the event to find suitable products, condition, better supplier, so as to achieve a new business opportunities; Exhibition company also can be in to the exhibitors during the show his strength, and generate new business opportunities. However, the exhibition information transfer and operation, need to be in the spread of information efficiency based on it to work. Chinese exhibition development history has not long enough, the accumulated by the exhibition experience is insufficient still, did not reach the very mature level, there are still a lot of problems. Only by solving the exhibition industry in the management system, market order, talent reserve, can we promote the sustainable and healthy development of China's convention and exhibition industry, so as to effectively play the spread of exhibition role.This paper mainly in four chapters to elaborate on the present situation of China's convention and exhibition communication and development strategies. The first chapter is the development of exhibition spread process, from the origin, international exhibition industry development situation and development of three aspects in our country has done research; The second chapter through SWOT analysis to our exhibition spread development present situation, problems and development trend analysis; The third chapter according to a chapter on China's exhibition before the spread of SWOT analysis specific mining development strategy, Introducing the world exposition in year2010and China pingyao photography festival practical cases, and together with the new technology idea, from the point of view of the virtual space modern interpretation of the spread of the exhibition the digital revolution. Full text comprehensive use of communication and exhibition industry related theory of the spread of the exhibition on development strategy to do research, strive to could make a practical significance of theory.Throughout history can be found that the one hundred convention, exhibition is essential to information dissemination, and mode of transmission of change is a key factor to the development of exhibition spread, is also the profound social changes of the drivers. Therefore, the study of the spread of China's convention and exhibition development present situation, the economic development of the exhibition industry theory and general situation, exhibition spread new development tendency, will be to China's future development of mice economy has important significance.