The Research Of Chinese Enterprises Lacking The Commodities International Pricing Power

Since the reform and opening up,chinese economy has been increasingly integrated into the world economy,at the same time chinese sustained and rapid economic growth has provide the strong power for the world economic growth.Chinese demand of resources such as energy and raw material is unceasing growths. In the world merchandise trade pattern and the price movements,Chinese influence is going more and more deeply. China has become one of the world economic growth stimulating factor,which is so-called"Chinese Factor".For the past few years, the"Chinese Factor"has make massive contribution for the world economic development.But at the same time, in international market Chinese companies have been frequently encountering embarrassing situation of"high buy low sell". Actual fluctuation of many commodity prices were far exceeded the reasonable scope,which made our enterprise suffered huge economic losses. Our government and enterprises deeply realized the"keenly felt pain"of passive withstanding world market price fluctuation risk. Against this background, studing how Chinese enterprises to obtain international commodity pricing power has important significance,such as reducing production cost of domestic enterprises, reducing the outflow of national wealth,and safeguarding our country's economic security and national interests.Research the main problems and challenges which our country faced in international pricing of goods and put forward strategic plan by using of theoris is far more important than pricing itself. Because of this,we should start with commodity international pricing power. In this paper I discuss some problems such as the development status and the existing problems of our country's futures market, national macro policy and the enthusiasm of enterprises for their own interests,and the low concentration ratio of industry which has no coordinating council. By choosing the typical cases of problem,I want to find out why our country be into a passive position in international pricing process and how to resolve them.This paper is composed of the foreword and the main text.In the foreword I introduce the research background, the research contents,the research methods and the basic framework of this paper.The foreword is to give an elementary impression of the paper. Text includes four parts:The first part:This part which start with the meaning of pricing power and combine with previous studies on pricing power defines the meaning of international pricing power in this paper:China can play a positive influence in forming a reasonable price in the international market and avoid suffering major economic benefits loss; Our company can take various ways to get advantageous position,good external environment,and effective control the risks from the fluctuation of international price.Then I point out the problems have universality, particularity,diversity, changes and strategic features. By analysising the inmpact of international pricing to Chinese trade,we know the importance of pricing power in international trade. As a result of our country's foreign trade turnover's unceasing expansion, whether our country can get benefit in the international trade will more and more rely on grasp the commodity international pricing power.The second part:The author analyzed why the enterprises of our country lack of international pricing. Our country in the primary stage of economic development needs lots of products,but our productivity is so limited that we must import from other countries. In this process, because our country lacks of many facilities such as futures markets and resources construction of strategic reserves, international interest groups raise the price of the product which is exported to China.At the same time,there are some local governments in China put the local interests as the top priority. The enterprises in same profession compete seriously.When they export products,they usely pull resources price lower to grab customers.This resulte in our country loss the international pricing power on the superiority resources. The third part:I choose iron ore for example at first. The charts and related data in recent years in China show the iron ore trade status. Through the analysis of the current trade in China I want to point out the adverse factors we faced in fighting for the pricing power of iron ore.On the other hand I choose the probems we faced in rare earth export. In the same way, through the charts and related data in recent years this paragraph show the rare earth trade status. The two aspects of import and export with example illustrate the current situation. Further elaborate the importance of pricing power in international trade and the urgency of fighting for the international pricing power.The fourth part:The main purpose of this part is to solve the problems.Through analysising and summarizing,this section try to find out how to fight for our country's international pricing power in later days.I think we can improve our inernational pricing ability by following the four aspects:First,develop our futures market and improve the pricing function of futures market.Second, establish and improve our country's strategic reserve system and weaken the impact of the international price fluctuation to Chinese enterprises.Third, construct enterprise alliance, through the industry association to unify commodities prices in the import and export.Fourth, rationally use domestic resources and actively develop overseas resources. These measures will play an active role for the sustainable development of our economy and economic stability.The innovation of this paper is: Through summarizing the predecessors'research results,I try to analysis the reason why our enterprise loss international pricing power from the two aspects of import and export.Using the examples of iron ore and rare earth deepen the understanding of the current problems,then summarize how to improve our enterprise in international trade pricing power.