International Development Strategy Research For Sinosteel Jilin Carbon Co,. Ltd.

In today's economic globalization, The Chinese Enterprise follows the world economic development tide to grow unceasingly, whether needs to"go out"? How to"go out"? This is Already became the question which Many Chinese Enterprises need to face. The article object of study is Sinosteel Group Jilin Carbon Co, .Ltd. This company is the leading enterprise in Chinese carbon industry. How should it effect participation overseas market competition ; How should it implement a feasible effective internationalization developmental strategy?The question author who proposed regarding above will make detailed analysis in this paper. This article discusses the key point is in researching s Sinosteel Group Jilin Carbon Co, .Ltd.'s internationalization development and management and operation way. The article's key point is how to start this enterprise's internationalization management; How to formulate their own internationalization developmental strategy, the writer will also makes the corresponding solution for some questions which appears at present on this enterprise. The enterprise internationalization is the enterprise product, the strategy, the personnel, plant etc, all these things move from the domestic market to the international market; It Is the process of enterprise participates in the international division of labor;it Is the process of enterprise participates in transnational operations; it Is process of refers to the enterprise to move toward the world. The internationalization is the inevitable trend for Chinese enterprise development. It has represented the Chinese Enterprise operative activity development direction in the future.Sinosteel Group Jilin Carbon Co, .Ltd. is the largest carbon company in china, its management scope includes Product manufacturing, sales, design, Scientific Research, Domestic and Foreign trade. it is the National Key enterprise of stated owned. They occupy first place in the domestic same trade in such aspects as Technology, equipment, product quality, output of the products, foreign exchange Earning, economic benefits the output of graphite electrode of the main products of company accounts for more than 1/3 of the national total amount. Sinosteel Group Jilin Carbon Co, .Ltd. started the import-export trade work in 1992. And they Establish Jilin import and export company at same time. The company got Self-management export right in 1994.The trade business developed into more than 180,000 tons, and the company Realized more than 200 million dollars of foreign exchange earning.They have office in germany and the business covers the whole Europe.This is unique in Chinese carbon industry. There are many problems exit during Sinosteel Group Jilin Carbon Co, .Ltd.'s Internationalized development process. Such as, old Production equipment and production technology; lack of Internationalized talents; There are few operation organizations abroad; the production raw-material supply is unstable; they Do not pay attention to talents' cultivation and talent's generous loss.etc. Sinosteel Group Jilin Carbon Co, .Ltd.'s development and internationalization in these problems have been hindered seriously.There can be three kinds of choices in the internationalized mode for Sinosteel Group Jilin Carbon Co, .Ltd.1.Use own famous to brand build self-selling network. 2. To purchase the enterprise overseas in order to get sales channel 3. New method of the foreign trade: global purchasing and selling. If Sinosteel Group Jilin Carbon Co, .Ltd. wants to strong their strength, they have to Unification Chinese carbon industry Dependence the power of sinosteel. They can strong their power after unification. Stable the market price; raw material group purchasing; direct sales. Sinosteel Group Jilin Carbon Co, .Ltd. is still has Burdensome as an old state owned enterprise, so using Low cost expansion strategy is quite necessary for them. Low cost expansion strategy means using less cost to realize the purpose of strong the enterprises themselves. They can Purchases the domestic large and middle scale carbon Production enterprise at beginning. Purchasing enterprise will save much more cost than building a new one. Because they have Workshop equipment, personnel and technology, we can use it directly without rebuilding. The company also can save much Transport expense of goods and raw material. This can stop wasting Transport expense as before. This can avoid the phenomenon of the price war in Domestic and the international market between Chinese carbon companies. It can promote the carbon enterprise development after purchasing. it also can help promote Sinosteel Group Jilin Carbon Co,.Ltd.'s internationalized process after Unifying the domestic carbon enterprises. They also can use internationalized low cost expansion strategy in internationalized strategy. They can purchase Medium and small-scale carbon plants aboard. This can help them to realize the purpose of producing their own brand product abroad. The internationalized development strategy of Sinosteel Group Jilin Carbon Co, .Ltd. should include: Implement brand strategy correctly; set up selling Branch Company abroad; Selling operation and after-sale service cover the whole world; internationalized personnel training.etc.The national development and reform committee proposes clearly at the end of 2006,they were encouraging to utilize the capital market to combine the carbon enterprises between inter-tradely and trans-regionally. Reform committee says, the leading enterprises of relevant trades such as the steel, nonferrous metals, petrochemi can join in carbon enterprises Reorganization.The progress of times and development of the society is due to progress of the science and technology and abundance supply of industrial products. The development of Industrial silicon, aluminium and steel industry cannot leave without the support of carbon industry. Carbon products not only satisfy the industry production needs, but also related to our lives and national security. Such as: Bicycle, yacht, tennis racket and many Sports equipments are made of carbon; Medical instruments are made of carbon, such as Artificial limb; some Spare part of spaceship are made of carbon. The development of carbon industry can leads the development of related industrial. So the carbon industry market is broad.The development of internationalized is the necessary way for Sinosteel Group Jilin Carbon Co, .Ltd. It is also the necessary choice for its long term development. Sinosteel Group Jilin Carbon Co, .Ltd. still has a long way to go,but in the coming 5 to 10 years they will realize their internationalized dream depending the support from government and Sinosteel group.