A Study On Government Regulation Of Scenic Area Entrance Fees

These years have witnessed that scenic area entrance fees kept rising, which not only has caused social welfare loss but also reduced efficiency of resource allocation. For the purpose of regulating tourist market and long-term development of scenic area, it is vital for government to regulate scenic area entrance fees, which is a theoretical and practical issue. First, based on government regulation theory, this article analyzes the features of scenic resource, which call for government regulation. Then, through questionnaires, research and interviews, it points out entrance fees regulation status of the main scenic areas in Henan province in some aspects, namely regulation target, price department, social supervision and so on. Then the author comes to a conclusion that government regulation fails in target, pubic interest and social supervision. At last, according to supply-demand model and experience of national park price regulation in developed countries, the author puts forward some suggestions to mend government regulation on entrance fees, such as pricing objectives, basis on pricing, pricing model, social supervision, etc., which will make some reference for scenic areas in Henan and other provinces.