As public goods,the world heritage characters the commonweal quality.Its aims of management is supposed to realize tourists'surplus maximization and hance the whole social welfare.However,it is inevitably that the world heritage is managed by the tourism enterprise under the pressure of input-output in our country.Furthermore,The system of the management of the world heritage lacks of rationality,As a result,the management system resulted in the rational markup of the tickets.Thus,the phenomenon of the"ticket economy"come into being.In accordance with the general principle of regulatory economics,the dissertation gives an analysis of the necessity of the government regulations for the management of the world heritage.Moreover,the thesis indicates a number of hard nuts that government regulations under the existing administrative system.The author offers the basis concept of the regulatory reforms of the scenic spots:including centralize power , moderate regulatory incentive and strength the administrative restraint.Finally,the thesis combines the case of Jiuzhaigou to outspread the demonstration research on the government regulation of the ticket price.Sequentially,the case consummate the dissertation. |