The Research On Automobile Style Evolvement Of VW

As the rapid development of China's automobile industry, the car modeling aesthetic appreciation of the domestic consumers is increasing, China's own-brand automobile enterprises through the development of high-speed accumulation of a lot of resources and experience, but the design of automotive modeling already should not remain in the Design of a single model level, how to improve vehicle quality and brand identification style, has been a major challenges to the own-brand automobile enterprises. In our efforts to raise the level of design at the same time, let us learn from this German Volkswagen's experience.This paper means to summer up the law and experience by studying the German Volkswagen's style evolution, provides reference to China's own-brand automobile enterprises. The paper started research in the main characteristics lines which determine the style, and collect the models pictures and information of Volkswagen in the history of evolution process, and then extract its morphology, take the representative characteristics lines for further study; respectively as models and time been the direction of comparison and analysis, Finally integrate the two directions of research, summarized the evolution rules of Volkswagen's style, and predict its future style trends. These methods of analysis, not only provide a reference in our modeling evolution research, but also provide a reference methods and ideas in our vehicle design in the future.