The Development Strategy Of SY Company

Since the Western strategic management theory was brought to our country in the 1980s. There are increasingly deepening in the study about Strategic management. Enterprise managers knows the significance of strategic research and application widely. Than, In the accelerating process of global economic integration, Enterprises be faced with the growing uncertainty of operating environment, increasingly blurred of Industry border, and the stability of the growing decline in industrial structure, the company's own competitive advantages increasingly unsustainable. Entrepreneurs and management scholars constantly thinking about of the companies that are outside the rapidly changing environment how will win a lasting competitive advantage.Many entrepreneurs and scholars have found that almost all successful companies are directly related to have the right to formulate and implement development strategies. Companies develop a correct development strategy, It means that they are clearly in the correct direction of development; Companies correctly implemented the correct development strategy, It means that they may constantly gain a competitive advantage and driving force for development.On the basis of the depth understanding about SY Company's development, this paper used the analyzing tools such as SWOT, the Internal Factor Evaluation Matrix, the External Factor Evaluation Matrix, the Strategic Position and Michael. Michael Porter's Five Forces Model etc. The paper also analyzed its internal and external environment, to clear SY Company own development advantages and disadvantages, and to find out how SY Company face the opportunities and challenges. At the same time, according to the Theory of Core Capability of Enterprise, to analysis it core capability. Finally, Basis for the Theory of modern enterprise development strategy, designed Development Strategy for SY Company in the new stage of development. With a view to provide guidance and reference of significance for SY Company whom establishes long-term competitive advantage and further healthy development。...