Kailuan(group) Yuzhou Mineral Company Development Strategy Research

Coal is the basic energy of national economic development,and plays an important role in the development of national economy.In recent years,the country has been promoting the reform of the energy structure,the proportion of coal in the energy system of the year by year a slight decline,but the dominant position of coal in the energy system in the short term will not be changed fundamentally.Kailuan(Group)Yuzhou mining limited liability company is a large state-owned coal enterprises,after the "golden ten years" rapid growth after facing the heavy pressure of multiple factors coexist coal prices,overcapacity,weak market and the transformation of development.The correct understanding of the new normal,actively adapt to the new norm,the courage to lead the new norm,how to use the strategy for enterprise development,becomes the enterprise success key factor of the sustainable,stable and healthy development of the.First of all,the development strategy and other related theories,on the basis of the relevant literature,using SWOT analysis to analyze the external environment of opportunity Yuzhou mineral company strengths and weaknesses in the internal environment,and threat method.Secondly,by constructing the SWOT matrix model,the development strategy of "carrying out five strategies","promoting the five projects" and forming the four main industry distribution are determined.Third,the use of mathematical models to predict the strategic objectives,and based on the characteristics of the future development of the environment and the trend of the quantitative prediction of the target is modified,so that it is more in line with the objective requirements of the development of the company.Fourth,in order to ensure the effective implementation of the development strategy,the paper puts forward specific measures for the protection of coal resources,financing environment,corporate culture,human resources,technology research and development,and Party building.Through the research of this paper,hope to be able to provide a good development for the future development of the mineral company in the future,but also hope to provide reference for the development of other coal enterprises.