Research On The Development Strategy Management Of HP Ship Enterprise

HP Ship enterprise.is a large-scale backbone shipbuilding enterprise under the China Shipbuilding Industry Group Corporation.It is one of the key military construction enterprises in China.It is one of the main construction bases for military ships,special engineering ships and marine engineering in southern China.In the uncertain market environment,it is difficult for enterprises to grasp the development trend of the market,coupled with the international and domestic policy changes,making the original development of strategic planning and reality does not match the problem.How to make enterprises in such a competitive environment continue to develop,how to gain excess profits in the competitive market to become the current development strategy to study the most basic issues.Based on the basic theory and method of strategic management,this paper systematically studies the existing development strategy of HP Ship Enterprise.and combines with the actual development needs and challenges to adjust the existing development strategy.Firstly,through the analysis of the development status of HP Ship Enterprise.the shortcomings and challenges of the existing development strategy are found out.Then,the internal and external environment of HP Ship Enterprise.is analyzed by PEST analysis and Porter's five models.And the development of the ship industry and the HP Ship Enterprise.from the perspective of the competitor,and analyzes the opportunities and challenges faced by the existing industry from the perspectives of politics,economy,society,culture and technology.Secondly,based on the analysis of internal and external environment,combined with SWOT analysis method,the external threats,opportunities and internal advantages and disadvantages of HP Ship Enterprise.were analyzed in detail,and SWOT strategy matching analysis was carried out according to SWOT analysis results.To determine the future direction of business planning and objectives.In addition,the strategic matching analysis to find out with the enterprise to adapt to the strategic objectives and developed a related strategic planning.Finally,in order to ensure that the strategic planning can be effectively implemented,this study puts forward the implementation procedures for the implementation of safeguards and specific strategic planning for its strategic planning.Combined with the discussion of this study,formed a conclusion.Wood text uses a combination of theory and practice,qualitative analysis and quantitative analysis of the combination of methods,so that the development of HP Ship Enterprise.development strategy more realistic.It is hoped that the research results of this paper will promote the development of HP Ship Enterprise.It is also hoped that this study will provide some reference value for other enterprises in the ship industry.