The Study Of Service Marketing Strategy In Suzhou HC Group Cadillac 4S Shop

After the analyses of inner strengthens and weaknesses,and opportunities and threats with SWOT analytical method towards HC group Cadillac 4s shop service marketing strategy,the essay discovers that this shop is currently in a leading position in the industry,thus growth strategy should be taken. After analyzing the target costumer group and service market,the occupation of target consumer group,current situation of industry constitute and service market,have been gained to provide basis for future service marketing strategy.Service competition is the main competition method in the future automotive industry and main problem 4S shops should focus on recently. Service marketing strategy requires combining resources with abilities of enterprises themselves,to set relative planning of practical,direct,and maneuverability. The essay analyzes the resources and abilities of HC group Cadillac 4s shop; meanwhile,a service marketing strategy planning is framed in term of service quality,service price,service image,and service management. And based on new combination of service marketing triangle and service marketing 7P,the suggestion of implementation service marketing strategy in HC group Cadillac 4s shop is brought forward,that is: to establish a customer centric 4S management strategy by strenghening marketing & service simultaneously to establish and implementation evaluation machanism,reinforce customer relationship management,and to optimize service processes.