Study Of The Strategy Management Of China Southern Power Grid Co., Ltd.

This thesis is aiming at on the strategy of the electric power nature monopoly company under the complex industry restructuring and reforming, since 1980's, many country have been restructuring the nature monopoly industry to introduce competition. After reforming, the highly centralized vertical integration industry structure was separated horizontally to introducing competition, in 2002, Chinese government issued the plan of electric power industry restructuring, in which State Power Corporation would be separated into two transmitting & distributing companies, five generating companies and other four companies. The competition would be introduced among generating companies and transmitting & distributing companies remain the nature monopoly position. The regulation institute was constituted.Under the electric power system reform situation, it has greatly realistic meaning for transmitting & distributing companies to analyze the internal and external environments of the company scientifically and establish the suitable development strategy.Using SWOT analysis, this thesis analyzes the strength,weakness,opportunity and threat of china southern power grid Co.,Ltd.(abbr.CSG), and also analyzes the political, economic, culture and industrial competition environment of CSG, after that, the development strategies of CSG was concluded, and it was explained in detail, at last, this thesis analyzes the questions which was often met in the process of making the development strategies, and makes out the common solutions to the questions, three feasible development strategies was raised in the end.In the face of variational global environment and legal and political environment,all the electric power company needs to be active to study the change with SWOT analysis, formulate the appropriate to improve effectiveness, development in competition.