Analysis And Selection Of Business Strategy In Shenzhen MW Power Plant

The electricity is the look-ahead industry of economic development. The dramatically growth of Shenzhen causes the unevenness between supply and demand of the electric and Shenzhen MW power plant win a excellent opportunity to carry out her further development in this time. Shenzhen MW power plant is a local electric power enterprise, being the electric power profession business enterprise, when the industry breaks monopolization, leading into the electric power system reform of the competition. Shenzhen MW power plant has owned many advantages, such as comparatively monopolization, the large scale effect, near the need center. But Shenzhen MW power plant also has some disadvantages: such as poor management efficiency, high product costs, the lower technique levels. Shenzhen MW power plant faces the unprecedented opportunity and challenges under the new environment.This paper is carrying on the foundation of the review of theories of the strategic out domestic and international research. Then the paper analyses the present condition of Shenzhen MW power station from three aspects: the macroscopic environment; the industry environment and the competition environment. And it points that Shenzhen MW power plant has owned many competitive advantages in the electric power industry in Shenzhen, and the enterprise should adopt an kind of enterprising business strategy. If Shenzhen MW power plant wants to carry out the enterprising strategic efficiently and smoothly, the company must found a suitable business organization structure, and a high efficient human resource management system; the company also needs to raise the level of safe production control, improve the fuel management and costs to manage to a new level during the production process, and strength information system and corporate culture construction at the same time.This thesis develops the study of business strategy in the base of the real nature data. This research is benefit for the company to survive in the future, and it also has some certain reference value to the strategic management research of other enterprises in our country.