The Studies On The Development Of Intermediary Services In CCB-Yichun Branch

In modern commercial banks, intermediary services are closely related to the traditional services, such as lending and deposit-taking. Nevertheless, they are quite different from the later two. Intermediary services are so important to commercial banks that they become the three main services of modern banks. At present, the development of intermediary services has become a very important standard to evaluate the merits and drawbacks of the commercial banks. Vast majority of commercial banks take service diversification as the direction of their future operating.As one of branches of China Construction Bank, CCB-Yichun branch has maintained a high growth rate in both the deposit and lending services under the guidance of the head office and provincial branch in recent years. Meanwhile, the intermediary services generate a rising proportion of revenue in all of the banking businesses. However, in the development of intermediary services, CCB-Yichun branch is also facing problems with management, product innovation, marketing, personnel training, etc. Therefore, in order to improve service, adjust the structure of revenue, expand market share and enhance competitiveness, we have to make up development strategies. We have to speed up in various aspects, including the expansion of the market share, personnel training, management standardizing and development strategies. We would like intermediary services to promote the diversifications of revenue structures in CCB-Yichun branch, at the same time, push forward the lending and deposit business, enhance the core competitiveness, improve financial services and operational efficiency, reduce risk, achieve sustainable development, establish commercial reputation, show a good image of the bank to the community.