Study On The Development Strategies Of Intermediary Business In ICBC Sichuan Branch

At present,domestic and international economic and financial situation is still complicated,the operation and management of commercial banks are facing multiple pressures and challenges.Global economic growth has some uncertainties.China’s economic structural adjustment also has long-term.Profound changes are taking place in the external environment of bank business development.Credit deterioration and risk exposure may be increasing in a period of time.The new financial industry such as Internet banking is raising rapidly,that is a great challenge to the customer’s financial consumption patterns and traditional bank value creation mode.When interest rate liberalization reform continues to accelerate the pace,it will increase the frequency and amplitude of fluctuation of interest rate and will bring short-term spreads narrowed.Bank product homogeneity increasingly intensifies followed by more from insurance,funds,trusts,securities and other financial institutions for cross-border competition,which brings the outflowing of bank customer,funds and assets service need.The increases of commercial banks’ profits are suffering from huge pressure.The intermediary business and its level of development is the observation window of a bank development strategy,risk preference,business structure,quality of staff,competition capacity,ability to integrate resources and to innovate and represents the direction of the bank business development.To achieve sustainable and rapid growth of intermediary business revenue is a matter of business innovation and development of banks,and also is the core problem to ensure stable operation.Experiencing nearly ten years of development,banking products are increasingly rich,the intermediate business income brought by providing services has occupied the important position of the bank’s earnings,and the function of bank intermediary services becomes more obvious.To adapt to the economic development of the new normal,commercial bank needs to think how to get past the asset quality of commercial banks,to find a new path of innovation and development,to achieve business structural optimization,complete transformation and development,in order to ensure the smooth implementation of the profit growth plan during a period and the goal of sustainable development.Above all,to promote the development of the intermediary business on high degree of attention and efforts will be the inevitable choice of Sichuan ICBC,which is favorable to seeking the transformation development and a great advantage to achieving better and faster business development and to enhancing the overall competitiveness of the market.In this paper,the author choice the intermediary business of commercial banks as the research object,the ICBC branch in Sichuan Province as the research background.Closely combining with the shortcomings of research at home and abroad intermediary business,from the definition and the characteristics of the intermediary business of commercial bank at the beginning,reviews of domestic and foreign commercial banks intermediate business development,this paper first introduces the current situation of the development of business in ICBC Sichuan branch,and then it describes the basic situation of ICBC Sichuan intermediary business operation.Through the use of relevant theories of management,collect information in many aspects,qualitative and quantitative analysis methods are innovatively adopted during the research of this paper.Through a large number of data,display and analyze of the product structure of Sichuan ICBC’s intermediary business and its system status and industry competitiveness.As the starting point,the paper states the internal and external factors influencing intermediary business development status of ICBC Sichuan branch,by using of Boston Matrix analysis method,through the all-ranged representation of external economic and financial environment of Sichuan for the development of intermediary business,policy and legal environment,the interpretation of the information technology and industry environment.It also introduces the internal intermediary business growth and market share of the depth of analysis and the intermediary business organizational structure and management mechanism of system,gives a comprehensive and in-depth analysis of the development process of ICBC Sichuan branch intermediary business highlights and shortcomings.Be the end of the paper,the guide to the development of intermediary business of ICBC Sichuan branch is put forward,development planning and development strategy.The author hopes that the research of this paper can provide a useful reference for Sichuan branch of ICBC and other banks to solve the problems encountered in the process to intermediary business development.