The Research On Product Placement Based On Brand Communication

In an age of rampant advertising, consumer attention is the scarce resource. The new technology enables the continuo-S development of consumer advertising to avoid acts of increasing national policy on traditional advertising restrictions lead to advertising time and space to be greatly compressed, advertising media owners and Zhao Na has been thinking of how to spend at least the cost of attracting the onsumer The eye, so as to achieve a product or brand awareness widely. In the non-time-to-business advertising promotion products, movies, television dramas, TV shows, video games, and other carriers have been advertising a new development, the formation of a new advertising model - advertising implanted.At present, Europe and the United States into well -developed advertising, and in China in 2006 to reach output value of advertising implantable 10 million, plus online games, TV shows, movies, and other carriers implanted in the ad, this figure will be even greater, Is even more astonishing. When the super girls, Feng Xiaogang's films have emerged implantable ads, this new advertising model began to rise gradually, the industry is that the advertising industry for the next Blue Ocean, a large number of advertisers to share the beginning of a huge piece of cake brought about by the huge Profits. In general, but in practice the number of domestic and foreign quality can not be compared to a serious lack of theoretical research.In this article on the spread of brand theory, implantable advertising on the basis of theoretical analysis, the use of research and comparative analysis of the combination of analysis, from implanted the concept of advertising, it is summed up in the form of distinction between traditional advertising and the characteristics of Elaborating on the brand and the brand spread Cyril based on the use of implantable brand advertising for the dissemination of the need to explore the spread of implantable brand advertising strategy. Analysis of the final summing-up ads put into the problems and factors affected, to propose solutions. This article is divided into seven chapters, the first chapter to study the background and content of the chapter sorted out the type of implant-up ads, ads implanted into the characteristics; Third, the four chapters of the brand and brand for the dissemination of theoretical analysis,Impla-table marketing point of view on the dissemination of adve-rtising on brand strengths, the fifth chapter is the focusof this paper is mainly based on the spread of implantable brand advertising study patterns, and brand entity for the implantable shape the brand advertising and promotion Implementation of the strategy. From the last chapter of the advertisement implantable problems, propose solutions for the success of the industry's use of implantable brand advertising for the promotion of programs and provide advice.