Research On The Power Marketing And Customer Relationship Management In Chongqing Electric Power Company

During the deepening of power institutional reform, marketing of power enterprise is the shoulder heavy responsibilities. In order to win larger market, power enterprise must be guided by market demand, deepen basic establishment rebuild, provide best service, and innovate and develop lastingly.This paper expounds the basic idea and the characteristic of power market and power marketing, the basic intension and characteristic of customer relationship management and its important effect to the power enterprise on the base of the common principle of power marketing and customer relationship management theory. Made the indexes such as the economy effect, the enterprise marketing consciousness and the customer service satisfaction degree etc. by the way of reading literature and investigating practically combined Finally bring forward the idea and suggestion combined the practice of developing power marketing in chongqing power supply enterprise.