Researching On Knowledge Sharing Behavior Among Members Based On The Social Cognitive Theory

The knowledge-based economy has developed today, and the knowledge has become so important to the development of social and economy. To the enterprises, the competitiveness and development have largely dependent on the ability of the acquistion, storage, tranmission, use, exploitation and innovation that the enterprises get knowledges. So, the conception of knowledge management has been brought forwards. The knowledge sharing is the most obstacle in the knowledge management. The achieveing of the knowledge sharing has been the important content of the knowledge management, furthermore been a scale standard of the knowledge management quality. The more knowledge sharing, the more knowledge network effects, and there are lower cost to the knowledge accumulation because of the knowledge sharing. The employees has more shared knowledges, the more value of knowledge will be exerted. So the research on the variables which influence the knowledge sharing has been an important study subject.In this study,we want to research the knowledge sharing(KS) in the enterprise based on the social cognitive theory(SCT) which has generally been used in the area of management. Researches on the knowledge sharing behavior among members are not so much and the explaining ablitility of the self-efficacy on the behavior has been approved by a lot of researches.Through the analyse of the SCT and knowledge sharing literatures, a model will be built which been based on the SCT. This paper analyse the circumstance factors and individual factors and the influence to the KS, considering the organization culture and the Leadership behaviour in the circumstance factors, and the self efficacy and outcome expectation based on the individual and the organization, will influence the KS behavior, and the circumstance factors will be influence the individual factors.In validating our research model with SEM, our data supportend all the paths postulated by SCT except the relationship from organization culture to knowledge sharing behavior, transformational Leadership to knowledge sharing behavior and the outcome expectation based on organization to the knowledge sharing behavior. The culture organization and transformational Leadership have impact on the knowledge sharing self-efficacy; the self-efficacy has impact on the knowledge sharing behavior , and outcome expectation based on person and organization; person-based outcome expectation has impact on the knowledge sharing behavior. The self-efficacy is the key factor to the knowledge sharing behavior. The result will be usefull both to the academic and business in their advocacy of the conduct of knowledge sharing .