Study On Strategic Managenment Of Commercial Banks In China

The Strategic Management of commercial bank was established and developed on the basis of The Enterprise Strategy Theory, which is an essential part of modern enterprise management system. At present, the banking strategic management has been an important means for many commercial banks to improve their competitiveness and global development. In a time when the economic and financial globalization is developing at such an enormous speed and the competition for the market is getting increasingly fierce, it is of more value to research and manage the commercial banks strategically. It has been a key factor to succeed for the banks to get to know the future of bank development, advance and enforce the strategic management. Therefore, how to apply the strategic management successfully has been imperative for us to discuss closely.This thesis discusses the enterprise strategic management theory and expand to the commercial bank strategic management theory, analyzing its implications, flow models as well as its motivations with the help of many methods in statistics such as documents, research, comparison, and case study. Besides, it also sheds light on the trend of national commercial banks and how to choose from the strategies by giving the examples of overseas banking management models and cases. The thesis lays emphasis on the analysis of China Merchants Bank's more than 20 years strategic management practice which is typical of China's joint-stock commercial banks. It analyzes and researches the present situation of the commercial banks' strategic management and its future. It's discussing the strategic management theory which aims at provide scientific bases in the aspect of analyzing, choosing, executing and evaluation in a more open background. It intends to play an active role in offering a more efficient and effective management for the national commercial banks.The research results of this paper show that, our commercial banks should learn to apply proficiently the banking strategic management, which is a scientific and effective tool, to gain the edge to win the competition. On one hand, they should actively borrow the advanced experience and models of overseas banks' strategic management. On the other hand, they are supposed to put forward their own strategic management frames and development strategies after analyzing the internal and external environment. By implementing effective policies, we are sure that we will establish the commercial banking strategic management of our own Chinese style.