Research On The Development Strategy Of Yangtze Power Co., Ltd Overhaul & Maintenance Factory

Peter F. Drucker said:"Enterprise is something to which the future is vital, and business strategy is the battle of tomorrow."In a complex and variable economic and social environment, the enterprise strategy is the integrity strategy that the enterprise fits the long-term environment change and realizes the long-term development, which is the key to the enterprise's success or failure.The china Yangtze Power Co.,Ltd Overhaul & Maintenance Factory's predecessor is the Gezhou Dam Hydro Overhaul & Maintenance Factory. The china Yangtze Power Co.,Ltd established the china Yangtze Power Co.,Ltd Overhaul & Maintenance Factory in order to conform interior specialized overhaul resources, construct stave hydroelectric power station overhaul organization system cosmically, and met the Three Gorges - Gezhou Dam region power plant specialization overhaul service needs.As new enterprise which is born in the deepened electricity generation enterprise organizational reform, in order to adopt the needs of the basin overhaul in the future and the china Yangtze Power Co.,Ltd's development strategic target, and keep the special and basin overhaul path which suits the china Yangtze Power Co.,Ltd Overhaul & Maintenance Factory, and can cause oneself to become important force, how to carry on the enterprise development localization, enhance the competitive power, realize the fast health sustainable development, become important issue which the china Yangtze Power Co.,Ltd Overhaul & Maintenance Factory development will face. Therefore, the enterprise development strategy's research and the design appear especially important and urgent to the china Yangtze Power Co.,Ltd Overhaul & Maintenance Factory.The paper concludes and organizes the domestic and international theories on strategy and strategy management's system, takes advanced strategy management science from home and abroad as a guide, bases on the reality of the china Yangtze Power Co.,Ltd Overhaul & Maintenance Factory, and focuses on establishing the long-term competitive advantages of the china Yangtze Power Co.,Ltd Overhaul & Maintenance Factory. Based on making multiple use of the basic theories and means of strategy management, adopting the research technique of combining the theories with practical, qualitative and quantitative analyses, we can recognize and fix company's evolution strategy in order to guide the company to quicken development in the complicated and competitive market, by investigating the situation of the marketing of electric power maintenance, analyzing floods of business data of the industry and the enterprise own basic situation, making certain exterior and interior environment, seeking opportunities and threats, evaluating objectively strengths and weaknesses.On the basis of the analysis to the exterior and interior environment of the china Yangtze Power Co.,Ltd Overhaul & Maintenance Factory, the paper analyses the interior predominance and inferior using SWOT analysis mean comprehensively, provides strategy aim and developing strategy, and knows the developing direction and aim. At last, for assuring strategy programming could be carried well, it provides strategy carrying means, which helping to carry the whole strategy easily.