Development Strategy Study Of China Power International Maintenance Engineering Co., LTD.

Enterprise's developmental strategy is the external environment and own superiority, based on own benefit and sustainable development goal, the effectively coordinated with in society's reciprocity foundation, enterprise from the comprehensive factor, carries on the independent choice and the individual plan and program to own production operation and the capital management. Therefore enterprise's development strategy is a guide to action, it is the main norms to bound the enterprise's short-term and long-term behavior.CPIM is according to the CPI main developmental strategy request to promote CPIM professional management, intensive operation, and CPI adjustment of the industrial structure, optimize the industrial resources, change the growth mode formation of a strategic to set up the modernization power maintenance enterprise. As a specialized electrical maintenance company set up after the power system reform, the company development strategy is particularly important and urgent.This paper summarized the domestic and foreign strategic theory and strategic management of the system, and takes the domestic and international strategic management of scientific thought as a guide, based on the actual situation of the CPIM, aimed at establishing the long-term competitive advantage of CPIM, through to the situation investigation of the present Chinese power maintenance industry and company own basic situation data collection, analysis, comprehensive use of strategic management of the basic theories, methods and tools to combine theory with practice, combining quantitative and qualitative research methods, in the overall analysis company's internal and external environment, looks for the accurate opportunity and the threat, the objective evaluation superiority and in the inferiority foundation, Definite company's developmental strategy, instruction company, in complicated and diversified, the competition intensifies in the market environment, seize opportunities and accelerate development.The paper proposed the CPIM overall developmental strategy, has been clear about company's strategic development gradual goal, and simultaneously proposed company's functional strategy and the concrete implementation measure.