Research On The Social Responsibility And Evaluating Index System Of Real Estate Enterprises

Corporate Social Responsibility was put forward in the last 1920s,by the British scholar _OLiven. Shelton, during an inspection tour to the United States, according to the phenomenon enterprises'pursuing economic profit without considering the environmental pollution, social problems such as rising crime rate at the same time in the process of industrialization. He pointed out that enterprises in the pursuit of economic interests of the industry also had moral responsibility for all kinds of people both inside and outside themselves. Although at that time it is limited to moral level, but From then on all kinds of debates and theories Corporate on Social Responsibility emerged. The contents of Corporate Social Responsibility continued expanded with social development .Until to today, the scope of Corporate Social Responsibility is still expanding. Has conversed from the original pure ethical dimension to the legal, economic, ethical dimensions……etc .Corporate Social Responsibility has been brought into China since China joined the WTO ,becoming the "world factory" .In the international trade, as requested by Western countries import products manufacturing enterprises should be certified by Social Responsibility .The issue in China aroused widespread concerns. Almost all scholars studying on Social Responsibility, are generally limited to labor-intensive "factory-type" enterprises. As for other sectors of Social Responsibility issues, especially the real estate industry is almost vacant.China's real estate industry started very late , basically can be said that it started in 1998 the housing system reforming. Although the industry's development of history is not very long , in recent years China's real estate industry is the faster one in the economic development, has also gained a great result, thus greatly enhanced the Chinese people's living standard and quality of life, the real estate industry has become Pillar industry of the national economic development.It is just because of the short history of China's real estate development,without relevant supporting policies, laws and regulations not keeping up with timely, The real estate enterprises resulted some short-term behaviors in the pursuit of development, the pursuit of economic interests, causing many social contradictions, and for a time as a breeding ground for government corruption. Therefore, concepts of Social Responsibility should be introduced into .he real estate industry urgently.Through analysis'the history and the academic controversy of Corporate Social Responsibility, with the relatively mature stakeholder theory in corporate ethics, The paper defined the scope of Corporate Social Responsibility. Considering the real estate industry's specialities ,the paper analysed the necessities and meanings the real estate corporations'fulfilling their social responsibilies and the contents of Social Responsibility. Constructed a evaluation index system about social responsibility for real estate companies to check their implementation of social responsibility. Finally on awareness of the existence of errors for analysis Corporate Social Responsibility in our society and on how to promote real estate development enterprises to better fulfill their social responsibilities, puting forward constructive suggestions and strategies.