A Study On Strategy Model Choices Of Motorcycle Industry Famous Brand Clusters Of Chongqing

Industrial clusters is one of the important characteristics of the development of today's industrial organization. The growth of industrial clusters, has more and more important role to enhance the regional competitiveness, and promote the regional economic development, as well as ensure the quality of economic operation . It has a scalable development model with leaping and bounding capability. It has long been an important regional economic and bright plate which based on the formation of industrial clusters and clusters of the economy. It very important to choose model of Chongqing motorcycle industry cluster development strategy, that accurately grasp the development characteristics and trends of industrial clusters in the background of economic globalization, and the mechanism of the competitiveness impacted by industrial clusters.Motorcycle industry is an important pillar industry of Chongqing. In order to turn Chongqing into the "motorcycle city" of China, we must make every effort to enhance competitiveness of the brand name of Chongqing motorcycle industry. SO we use the cluster economic theory and practice to explore the promotion of brand-name motorcycle industry cluster development strategy model, which not only have great significance of enhancing the competitiveness of the Chongqing industry, but also have decisive role to Chongqing's urban construction, economic development and industrial upgrading, and so.Chongqing motorcycle developed very fast, but the contradictions and problems exposed in the development plays a hysteresis role for the future development. In the face of the forward to turn Chongqing into the "motor city" put by Chongqing Government, as well as the contradictions and problems, what should we do? How to improve the brand-name competitiveness of Chongqing motorcycle industry? And explore the promotion of brand-name model of cluster development strategy of the motorcycle industry. It is not only has great significance to enhance the competitiveness of the industry in Chongqing, but also has important role for the urban construction, economic development and industrial upgrading, and so on of Chongqing. This article based on the industrial cluster theory, according to related theories and principles of the motorcycle industry brand development strategy. It combined with Chongqing motorcycle industry's status quo, use SWOT method to analysis the strengths, weaknesses, opportunities and face Challenge of motorcycle industry in Chongqing. It also combined with the diamond model to analysis factors of production, demand conditions, related and supporting industries, business strategy, structure and competitors, the two complementary elements of that opportunity and government behavior of Chongqing motorcycle industry. After the deep consideration, we made the brand-name strategy of Chongqing motorcycle industry cluster development strategy. It can enhance the core competitiveness of Chongqing motorcycle industry, and can promote the healthy and continuous development of Chongqing motorcycle industry.